Tue, Feb 21, 2012

Inside Danville

OPIVU Cosmetics Becomes Official Cosmetics of Legally Blonde, The Musical.

With Bailey Hanks, the winner of MTV’s The Search for Elle Woods contest, reprising her role as Elle Woods in the Diablo Theatre Company’s production of Legally Blonde, The Musical, the locally-based luxury line, OPIVU Cosmetics will be bringing all the style and glam of Elle Woods to life.

From February tenth (10th) to March third (3rd), there will be fourteen (14) performances of the Broadway hit, all of which will have cosmetics provided and styled and by the OPIVU [Cosmetics] team. Along with styling, OPIVU Cosmetics will have product placement opportunities throughout the performances. Susanna Stroberg-Gora, founder of OPIVU Cosmetics and veteran of styling for a magnitude of events, such as Fashion Week in Bryant Park, the Oscars and the Grammys, is the head makeup stylist for the production and will help to bring the Elle Woods’ sparkle to stage.

Known for her role as Elle Woods, the OPIVU team will style Bailey Hanks using the brand’s core collection and create specific looks associated with the characters from the production. For a limited time, OPIVU Cosmetics will bundle and offer the Elle Woods looks for purchase. The idea behind the Elle Woods/Legally Blonde cosmetics sets was to help the consumer take the guesswork out of buying cosmetics, by offering colors that have already been used on stage and off.

“We wanted to take the products we’ll be using on the cast and give the audience a chance to recreate their own Elle Woods at home.” – Susanna Stroberg-Gora

“Legally Blonde, The Musical” is based on the 2001 film of the same name, will open at the Lesher Center for the Arts in Walnut Creek, on February 10, 2012. The show revolves around Elle Woods, as she travels to Harvard Law for love and law and finds out that being true to yourself never goes out of style.

All OPIVU Cosmetics can be found online at: and the Customer Service phone number is 1-866-73-OPIVU. OPIVU Cosmetics is available at Opulence IV U (OPIVU) Salon (located at 111-A Town & Country Drive, Danville, California 94526).

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